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Finding a business idea is something you can approach systematically by relying on time-tested approaches that have worked for other entrepreneurs. No matter whether you're looking to start a low-investment business on the side or you'd prefer to go all in on your idea, the best way to find a product to sell includes strategies like:

Mining your personal interests. What do you like to do in your spare time? Are there products you can sell that relate to your hobbies or that would solve a common frustration you have? Research existing products. Peruse product reviews to see if there are common complaints about popular products and if you can identify gaps in the market. Capitalize on trends. If you notice a particular product seems to be popping up everywhere, or you have a great idea to help make the most of a popular item, you might be on to great online business ideas. Remember, all you need is one idea to get started. Many successful businesses launched with a signature product and expanded into complementary goods from there.

  1. Conduct market research Validating your business might sound difficult, but it’s really just a matter of testing whether customers are willing to pay for your product before you sink too much time and money into it. It's important to validate your idea no matter what type of business you’re starting.

There are plenty of ways to validate your business, from the simple to the complex. Here are some tactical examples that can help you figure out how to calculate market demand before getting in too deep.

Set up a store to take preorders Launch a crowdfunding campaign Create a beta of your product or service to sell There are other ways to validate your product ideas but, when in doubt, start selling as quickly as possible. Learning from direct customer feedback and understanding how your products are being used is invaluable when learning how to start a business from scratch and growing it.